Thor’s Skyr was created with a bit of luck…
Unnar called Hafthor and told him about his plan. Hafthor was immediately interested. In fact, he had the same idea. Unnar still had Dylan’s number from guiding him around Iceland. One phone call later and the three of them, Hafthor, Dylan, and Unnar, were ready to make skyr in America…well, almost.
Terry Crews loves…SKYR!
Terry Crews had a catchphrase from his role on the hit television show Brooklyn Nine-Nine: “Terry loves yogurt!”
But during his visit to Iceland to film the episode of Running Wild with Bear Grylls, Terry made a post on Instagram:
Unnar showed Hafthor the post and then called Dylan. It was too good to be true! But how would they reach out to Terry?
Terry was trying to make skyr in America when he heard about Thor’s Skyr.
In another stroke of luck, Terry was already approaching dairy producers and yogurt companies to help him make Icelandic skyr when he heard about Thor’s Skyr from a mutual friend of his and Dylan’s.
Terry researched the name “Thor” and found that his name, Terry, had Nordic roots and meant “brother of Thor”. Once again, whether it was luck, coincidence, or something else, it felt like Thor’s Skyr was meant to be and after Hafthor, Dylan, Terry, and Unnar discussed Thor’s Skyr over a video call, it was decided. Thor’s Skyr would make skyr in America that tasted like skyr in Iceland!